Is sponsoring an event effective for your brand?

Of course. Whether you’re a small or large business, sponsoring an event that is in line with your company’s goals can potentially give you a better ROI than spending capital on an advertising campaign. But before committing and signing on the dotted line, we’ve got some tips on why sponsoring an event is effective for your brand and overall marketing strategy. 

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The key advantages of taking an offsite meeting

Ah, meetings – it can be the bane of everyone’s existence. For starters, you usually need to have something prepared (whether you’re the one presenting or not), and secondly, who wants to leave the comfort of their desk – a safe haven where your hidden stash of delicious snacks is easily accessible.

All jokes aside, offsite meetings are becoming more and more common, with some key advantages that have the potential to generate some major wins for the team. But what are they?

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Finding a venue to complement your brand

Venue hunting can be tedious at the best of times. Balancing things like budgets, dates, room capacity, costs and catering can be overwhelming and you can quickly feel like you’re playing a complex game of Tetris. But before you get too deep into all of these nitty gritty details, it’s important to take a step back and consider one very important detail – your brand.

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The ABCDs of amplifying your event website

There’s too much noise. Whether it’s the ‘leaf blower guy’ creating a commotion outside your office as you try and write a blog, or the yearning cries your stomach makes whilst said blog post is being written – the only thing we have the power to control is how we react. In this case, I ignored the leaf blower guy and devoured my lunch. You’re welcome, stomach.

Similar to the running of commercial events, your customers have complete power as to whether or not your message moves them enough to take action. This is where your website becomes a powerful platform for conveying key information. But with numerous competitors on the rise, how are you going to ensure potential customers listen to you instead of the rest? 

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Top tips for creating an awesome event email

Don’t let Facebook fool you, email marketing is not dead, in fact it’s never been more e-live! As marketers, we often look through the data to inform us on how to create our next email. From open to click-through rates and conversions, all this is important, but when it comes to events we must stick to a strict deadline and look at the qualitative data too. This means our emails have to be even better when it comes to its intent, purpose and design. So what are some efficient and trendy ways to achieve this?

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