Venue hunting can be tedious at the best of times. Balancing things like budgets, dates, room capacity, costs and catering can be overwhelming and you can quickly feel like you’re playing a complex game of Tetris. But before you get too deep into all of these nitty gritty details, it’s important to take a step back and consider one very important detail – your brand.
There’s too much noise. Whether it’s the ‘leaf blower guy’ creating a commotion outside your office as you try and write a blog, or the yearning cries your stomach makes whilst said blog post is being written – the only thing we have the power to control is how we react. In this case, I ignored the leaf blower guy and devoured my lunch. You’re welcome, stomach.
Similar to the running of commercial events, your customers have complete power as to whether or not your message moves them enough to take action. This is where your website becomes a powerful platform for conveying key information. But with numerous competitors on the rise, how are you going to ensure potential customers listen to you instead of the rest?
Your speakers, attendees and VIPs are excitedly making their way to your conference; some wearing their best casual-formal attire, others fashioning a trendy button-up shirt and jeans with their second large cappuccino already in hand. But there’s one very important VIP that even your keynote speaker is dying to meet: your brand.
How are you going to make sure your brand identity is presented in a professional and appealing way without blowing the budget?
Before (after) you pop numerous champagne bottles and celebrate another successful conference with the team, there are a few things you can do in order to stay on top of your game. As new events and competition emerge, it’s not just about what you do before or during the event that ensures its success – you need a kick-ass post-event game plan. But what does this involve? Continue reading
Planning a corporate event can sometimes feel like being a contestant on The Voice. Your attendees are the celebrity coaches and as the contestant, you want to impress them with your range, your tone and your singing. You get one chance to make them invest in you.
Similar to the running of a corporate event, you want your attendee to have an awesome experience, making them want to come back for your next conference. But what are some of the little things it takes in order to achieve this type of loyalty and create a lasting impression? Continue reading
Most event organisers will appreciate the power of gathering feedback from their attendees – it is an effective way to shape future events.
But every now and then, you’ll probably receive a few unreasonable scribbles on the feedback sheets of some participants.
NFP events can be tricky and there are a number of roadblocks on the way to running a successful event. With this in mind we have put together a list of 10 important aspects of planning you event to make sure everything runs the way it should.
1. Set out with a purpose
Figuring out the details of your event relies on you knowing what you want to achieve. Set an overall event goal that is SMART: Specific, Measurable, Attainable, Relevant and Timely whether it is fundraising, networking or to gain publicity.
You have just run your event, collated the feedback and can finally sit back, relax and (hopefully) bask in the glory of your success.
The next question now is, when should you start thinking about next years event? You might think that it’s still too early, but there are number of advantages to riding the momentum of the completed event and starting next year’s planning sooner rather than later. Some of these advantages include: