Of course. Whether you’re a small or large business, sponsoring an event that is in line with your company’s goals can potentially give you a better ROI than spending capital on an advertising campaign. But before committing and signing on the dotted line, we’ve got some tips on why sponsoring an event is effective for your brand and overall marketing strategy.
There’s too much noise. Whether it’s the ‘leaf blower guy’ creating a commotion outside your office as you try and write a blog, or the yearning cries your stomach makes whilst said blog post is being written – the only thing we have the power to control is how we react. In this case, I ignored the leaf blower guy and devoured my lunch. You’re welcome, stomach.
Similar to the running of commercial events, your customers have complete power as to whether or not your message moves them enough to take action. This is where your website becomes a powerful platform for conveying key information. But with numerous competitors on the rise, how are you going to ensure potential customers listen to you instead of the rest?
Don’t let Facebook fool you, email marketing is not dead, in fact it’s never been more e-live! As marketers, we often look through the data to inform us on how to create our next email. From open to click-through rates and conversions, all this is important, but when it comes to events we must stick to a strict deadline and look at the qualitative data too. This means our emails have to be even better when it comes to its intent, purpose and design. So what are some efficient and trendy ways to achieve this?
Your speakers, attendees and VIPs are excitedly making their way to your conference; some wearing their best casual-formal attire, others fashioning a trendy button-up shirt and jeans with their second large cappuccino already in hand. But there’s one very important VIP that even your keynote speaker is dying to meet: your brand.
How are you going to make sure your brand identity is presented in a professional and appealing way without blowing the budget?
Trends have a way of transforming any industry – one day you’re the hottest thing on the red carpet, and the next, you find yourself in the number one spot of the worst dressed list. But in corporate events, trends are a little less subjective and are determined more by the technology and lifestyle changes of their particular audience. Check out our top five.
These days, a decent photo accompanied by a nice small caption just isn’t going to cut it. With social media becoming a staple in the modern world, your attendees are expecting to have all social channels running as smoothly as the coffee dispenser at your conference. With this in mind, how are you going to use social media as a powerful weapon for your next event?
No matter how clear the marketing message for your event may be, it is important to remember that this message may not actually reach all delegates who will be attending the event.
There are a number of reasons why an attendee may not be clear on what your event is really about including:
- Having been booked to attend by another team member or manager
- Having been recommended to attend by a friend or colleague and simply replied on what they have been told
- Having attended in the past and only just skimmed what this years event was about.
These days email marketing is a key tool for marketers and event planners alike. However, when it comes to event planning and management, it is often a considerably under utilised tool.
In this tip, Matthew Johnson, EDM Specialist at Vision6 talks about his key ideas on how an event manager can make the most of email marketing.
When it comes to pricing your event, there are a number of factors that need to be taken into consideration. For some events, the overall goal is to get as many bums on seats as possible. If this is the case then, the big question for any event marketer, is “how am I going to get people:
a) to book in to attend the event and
b) to turn up to the event.”