Is sponsoring an event effective for your brand?

Of course. Whether you’re a small or large business, sponsoring an event that is in line with your company’s goals can potentially give you a better ROI than spending capital on an advertising campaign. But before committing and signing on the dotted line, we’ve got some tips on why sponsoring an event is effective for your brand and overall marketing strategy. 

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The key advantages of taking an offsite meeting

Ah, meetings – it can be the bane of everyone’s existence. For starters, you usually need to have something prepared (whether you’re the one presenting or not), and secondly, who wants to leave the comfort of their desk – a safe haven where your hidden stash of delicious snacks is easily accessible.

All jokes aside, offsite meetings are becoming more and more common, with some key advantages that have the potential to generate some major wins for the team. But what are they?

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The little things that can make a big impact to your event

Planning a corporate event can sometimes feel like being a contestant on The Voice. Your attendees are the celebrity coaches and as the contestant, you want to impress them with your range, your tone and your singing. You get one chance to make them invest in you. 

Similar to the running of a corporate event, you want your attendee to have an awesome experience, making them want to come back for your next conference. But what are some of the little things it takes in order to achieve this type of loyalty and create a lasting impression? Continue reading

Timeless tips to shine at a networking event

Networking events are a great opportunity to drive you to the next phase of your career, find potential business partners or connect with a prospect client or employer. However, networking events are also an opportunity for awkwardness to ensue. We’re talking awkward silences, awkward chats about the weather and awkward handshakes.

But how are you going to eliminate these moments from happening and gain worthwhile connections that open new opportunities and leverage your contacts? Continue reading

How to get the most out of your event volunteers

Enthusiastic, supportive and professional volunteers can greatly improve the running of your event or conference. Not only do you have an extra pair of hands for tasks, you also have an additional set of eyes and ears to ensure everything runs smoothly behind the scenes and on stage. But how do you get the most out of your human resource and ensure they’re getting the opportunity and experience they applied for? Continue reading

Event Feedback and Evaluating Success

After your event, it is important to review how it went. You need to know what went well and what didn’t how you can improve in the future. A few easy ways to do this include:

1. Request and compile feedback
Giving delegates some simple questions can give you all the info you need to make sure your next event is event better than this one. Send out a short survey the day after your event using an online tool like SurveyMonkey, compile the results and take a look at what people thought.

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