Top tips for creating an awesome event email

Don’t let Facebook fool you, email marketing is not dead, in fact it’s never been more e-live! As marketers, we often look through the data to inform us on how to create our next email. From open to click-through rates and conversions, all this is important, but when it comes to events we must stick to a strict deadline and look at the qualitative data too. This means our emails have to be even better when it comes to its intent, purpose and design. So what are some efficient and trendy ways to achieve this?

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